Herzl 105 Project – An Urban Living Experience in the Heart of Renewed Florentin

The Florentin neighborhood in Tel Aviv is undergoing a true transformation, becoming one of the city’s most sought-after areas. Once known as a hub for artists, creatives, and young people, it now attracts young families, high-tech professionals, and savvy investors who recognize its enormous potential.

With accelerated urban renewal, the old streets are coming back to life — schools are opening, community centers are being established, and innovative real estate projects are reshaping the urban landscape. At the heart of this change lies Herzl Street, one of the city’s central arteries connecting central Tel Aviv to the south, where residential property values are quickly climbing.

Herzl 105 – Urban Lofts with Open Views of the Sea and the City
Strategically located on Florentin Hill, just about 200 meters from the Herzl–Shlomo intersection, the Herzl 105 project rises — a prestigious New York–inspired loft complex.

The project offers apartments with exceptionally high ceilings, shared work and hosting spaces for residents, and above all — a unique living experience combining advanced urbanism with luxurious design and maximum comfort.

Luxury Interior Design
Herzl 105 is led by some of Israel’s top architects and interior designers.
The distinctive style blends clean lines, smart functionality, and meticulous attention to detail — turning every apartment into a modern work of art that merges luxury, inspiration, and ultimate comfort.